Casper Ruud global ambassador for W Initiative

W Initiative was established by Gustav Magnar Witzøe in 2021 to support humanitarian activities that improve the quality of life for children and young people around the world. Norway’s best tennis player and superstar Casper Ruud will champion the humanitarian foundation as the new global ambassador for W Initiative.

“I am proud to have the opportunity to promote W Initiative on an international arena. I can think of nothing more meaningful than to help children and young people have a better live, better health and more equal opportunities, which also includes games and sports”

— Casper Ruud

As ambassador, Casper Ruud will be promoting the foundation and making it more visible to an international audience. This includes wearing the W Initiative logo on his clothing, talking about the foundation’s work during interviews, in social media and on his own website, as well as participating in various events organised by the foundation.

“With Casper Ruud on our team, we can reach international audiences in a completely different way,” explains Managing Director of the foundation Eirik Bøe Sletten.

Gustav Magnar Witzøe created W Initiative in 2021 when he donated NOK 110 million to the foundation through his family-owned company. The partnership with Casper Ruud, starts on 1 June and lasts until the end of 2024. W Initiative will then have the preferential right to extend the partnership for another two years.

“When I first met Casper, it was immediately clear that he was the right ambassador for the foundation – not only because he is one of the world’s best athletes who plays on the world’s premiere arenas, but also because he is simply a great guy who shares the foundation’s values and views,” says Witzøe.

The foundation is currently running two humanitarian projects in Uganda and in Fiji. You can read more about the work of the W Initiative on the foundation’s web page.